PIED PIPER SPEAKS ABOUT ADS


orthodox technocrats will argue vociferously for the precedence of technical parameters 
to ornate,flowery stuff in ad campaigns.all meant and said essaying such a strategy concurs 
to an idea of assaulting the influx of technical bandwagon way beyond the common folk.the 
market -management gurus will say comprises not only of technical pundits-but numerous 
sections based on economic designs and intellectual persona.ad agencies should work 
IN TOTO to build up campaigns that caters to the society as a whole.

creating different ads with one recognized by the zenith section and the other by the nadir 
will only add up to the woes of the organization-as well as their expense.it is here that 
middle line classification comes into perview that specifies a somewhat intermediate level.
its of course the aftermath of the pros and cons of researches done from the basic grassroot 
level to the elite,cranky brainy heights.the bottomline is to close the gap between ordinary 
users and technical whizzies-that both groups not only  understand the 
significance but also appreciate the ad.

next comes the "presentation" thing.when shakespeare tells that "we are such stuff as dreams
 are made of"-can't we sell items in a manner befitting of dreams.calling a piece of wood -
 "a piece of wood" may sound honest and true- but campaigners will definitely smear their 
 hairs off if they told so.a bit of MAsALA and spice only adds up to the recipe without 
 spoiling their natural fervour.thats what makes the Taj Mahal famous and endearing than the
  fortress of Rajpur-though it may have served a better purpose.creating a connection with the
   common man-his needs,his purse,his dreams-with their ad campaigns-should be all that the 
   strategists should keep in mind.


technogadgets,gizmos....are sort of chariots while ads play their part as horses-without whom 
they could barely find their way into free market.